NOS Energy Drink
2008
- branding
- identity
- livery design
The Project
It’s not often a college capstone turns into a nationwide motorsports brand. In 2007, it did.
Alongside my studies, I had been working with CM2 Concepts — a relationship that still lasts today — designing race cars for American motorsport series including NASCAR and IndyCar. Drawing on that work, I designed a fictional livery for a NOS Energy Drink-sponsored NASCAR team as my graduation project.
What Happened Next
NOS Energy Drink was already looking to sponsor a team. CM2’s existing relationship with the brand provided the connection. Six months after presenting the project for graduation, it was on track — a reality on the NASCAR Nationwide Series with driver Kyle Busch, and a regular fixture in victory lane.
The Activation
The livery design extended well beyond the race car. The visual language was applied across SUVs, show car trailers, and the race hauler — a full motorsport activation that carried the identity to every point of contact with fans and the industry.
The Recognition
The story was covered in a number of interviews and articles following the launch, including the Minnesota State University Moorhead Alumnews Fall 2009.
