TypeWknd

The Founding

In late 2019, a small group of industry professionals decided the type design community deserved a conference that took its global nature seriously — no venue, no travel, no ticket price, and no barrier to entry. We founded TypeWknd as an online-only event, open to anyone who sees, draws, makes, studies, or sells type.

Nobody planned for what 2020 had in store. TypeWknd launched into a year when every conference in the world went virtual — and found itself already there.

The Conference

Over four days in September 2020, our team of volunteers produced more than 40 hours of live programming across dozens of speakers representing countries, languages, and disciplines from across the global type community. Registration was free. The 2021 edition followed, supported by sponsors including Adobe, Figma, and Google.

TypeWknd became one of the most internationally diverse type design conferences in the industry — built on the conviction that the craft belongs to everyone who loves it, not just those who can afford to travel to it.

The Creative Work

I led the creative direction for the TypeWknd brand across both editions, managing a small team of designers through the full scope of work: the logo and brand standards, the conference website, speaker and sponsor materials, submission guides, and the video production pipeline for the live event itself. The brand needed to feel rigorous and considered — worthy of the craft it was celebrating — while staying warm enough to welcome people at every level of experience.