Sometimes, my work as a creative director and designer isn’t starting a brand from scratch, but extending an existing one.
Jordan Taylor, a four-time IMSA Championship winner and 24 Hours of Le Mans winner, approached to extend his Sportscar4Lyfe brand into more social media platforms and spaces. With the S4L logomark as a base, I added outline illustrations of sportscars, each representative to cars he drove in his career to this point.
New icons and social media banners were created for Instagram and Discord, along with a series of social media post templates that could be used for fan meet-and-greets. We also explored the possibility of additional merch down the line, including bumper stickers, hats, and t-shirts.