Creative director
About
Two decades of creative work have taken me from the paddocks of national and international motorsport to the San Francisco Bay Area, with a decade running my own practice in between.
My practice is rooted in Swiss modernism, systems thinking, and a deep belief that form and function are most powerful when they’re inseparable. Typography sits at the center of that. It’s a discipline I’ve pursued seriously and publicly throughout my career.
I co-founded and served as president of TypeWknd, an online conference built on the belief that type design should be accessible to anyone drawn to the craft, and founded Fontathon, a live streaming event celebrating the type design community.
I’ve also woven AI into my practice the way I’d bring in any good collaborator — to pressure-test ideas, move faster through the early stages, and save my full attention for the decisions that actually matter.
The best work I’ve been part of happened when everyone in the room cared more about the outcome than their own corner of it.
Experience
- 2016 — Now Reinhart Boerner Van Deuren sc In-house Creative Lead
- 2020 — 2024 TypeWknd Non-Profit Co-Founder, President
- 2010 — 2021 Nisbet Creative Owner Creative Director
- 2005 — 2023 CM2 Concepts Freelance Motorsports Livery Design
Recognition
- 2018 Global Your Honor Award
- 2018 Gold Award
Memberships
- TypeWknd
- Letterform Archive