Being home to many great sports, one thing Wisconsin still lacks is a professional soccer team. Being a soccer fan myself, I decided to do the next best thing: design one and wish it into existence.
My inspiration for the core direction of the team identity came from the People’s Flag of Milwaukee movement. The beautiful shapes and colors of the flag were the core inspiration behind the new club badge. To nod to the industrious past of the city, I paired it with a hard-working slab serif to spell out the club name using the city abbreviation we prefer: MKE.