Birchwood Foods brought me in to amp up the branded products for their frozen burger patties. The original packaging had a very safe design and wasn’t standing out well on supermarket shelves compared to name brand and store brand competitors.
I started by creating a layout to work with a variety of flavors. A hero image of the burger patty stretches out at the bottom of the package and I used colored flames up the sides to add some movement and interest. The flame texture was created to accept a multitude of colors, so adding new flavor lines would be a snap.
The package was finished off with a hearty slab serif font and gold trim to compliment the Birchwood Brand and theme of the new packaging.
The improvement was a massive success over the previous design and stands out beautifully against Birchwood’s competing brands.